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March 31, 2014 3 min read

Neverlift Apparel and Race One to sponsor defending TORC Champion

New London, Wis. (March 24, 2014) –Neverlift Apparel and Race One are proud to announce a joint venture to sponsor defending Pro Light Champion, Keegan Kincaid in TORC: The Off-Road Championship. Following the path of the Rockstar Energy and Makita brands, Neverlift Apparel and Race One will work in unison to sponsor select teams in off-road racing.

“To be on board with a driver of Keegan’s caliber is an honor for us at Race One. Keegan and the rest of Kincaid Motorsports have been involved in off-road for years and their success is well documented. Keegan’s racing career is just getting started and we look forward to his continued success as he looks to defend his title,” said Chris Hord, the founder of Race One.

Kincaid’s selection as the first sponsored athlete in the joint venture was an easy decision. The 24 year-old racer from Crandon, Wis., comes from a family rich in off-road racing history. The son of 7-time Pro Light champion, Jeff Kincaid, had a phenomenal season in 2013 with five wins amongst 11 trips to the podium while capturing the 2013 Pro Light Championship. The young gun also took home the most TRAXXAS Fast Lap awards and Most Improved Driver accolades at the year end banquet.

“We are very excited to have the opportunity to work with Keegan as he becomes Neverlift Apparel’s first sponsored driver. He is extremely talented and a humble racer. We will be releasing to fans a limited edition Keegan Kincaid signature line in late spring. We look forward to providing everyone in the racing community with quality, comfortable racing life style clothing,” said AJ Schmitt, owner of Neverlift Apparel.

Fast stats from the 2013 TORC season

  • 11 podiums with five wins

  • Most TRAXXAS fast lap awards

  • Most Improved Driver

  • 2014 is the start of his third year racing pro

As Keegan enters his third year in Pro Light, he will look to defend his title against a stacked field of Pro Lights in the TORC Series. The 2014 season kicks off soon in Primm, Nev., as the TORC Series presented by AMSOIL brings “The Duel in the Desert” to Primm Off Road Raceway.

“We are proud to team with Neverlift Apparel to sponsor Keegan Kincaid. His connection with the community, the off-road nation, and his unwavering support from fans provides us with a great platform to build our brand as well as bring a great deal of exposure to the Kincaid Motorsports Team,” Hord went on to say about the new sponsorship.

TORC Series Schedule

1 – April 5-6 Primm, Nev.

2 – April 24-26 Charlotte, N.C.

3 – May 17-18 St. Louis, Mo.

4 – June 28-29 Crandon, Wis.

5 – July 19-20 Bark River, Mich.

6 – Aug. 5-6 Sturgis, S.D.

7 – Aug. 30-31 Crandon, Wis.


About Race One Online:

Race One provides the best coverage of extreme sports action in the Midwest for the fans, sponsors, racers and series’, with the mission set to assist in the growth and promotion of extreme motorsports there. Race One is hitting more people in more disciplines because our unique approach to capturing content is constantly pushing the boundaries. The site is host to videos, photos and stories covering extreme sports including but not limited to: off-road racing, Snocross and other forms of snowmobile racing, and ice racing. Through the use of our forum and social media we encourage communication between fans, racers and companies alike. Featuring press and news releases, classifieds and more, our forum covers it all. For those unable to attend the races, we will feature same day race updates to provide you will your adrenaline fix. Race One provides the best coverage of extreme sports action in the Midwest for the fans, sponsors, racers and series’. 


About Neverlift Apparel:

Neverlift Apparel creates high quality, comfortable clothing inspired by the race track. The name Neverlift refers to keeping the throttle down and staying on the gas. All the screen printing is done by us on a manual press and not outsourced to a larger contract printer. This allows Neverlift to provide highly detailed, soft and flexible graphics using biodegradable water based inks. We sponsor race teams in multiple motorsport disciplines to help our drivers gain exposure and better sponsorship opportunities, all while expanding our brand.


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